Brand image

How we want tourists to perceive Norway

Norway is an adventure, an experience that will stay with me forever.

Norway is a special place, and going there makes me feel special too. The quality and uniqueness of the destination says something about me and gives me the status of a discerning person who demands more from my holiday.

There is so much to do and see in Norway, and everything is so accessible. I can explore extraordinary nature, experience a thriving culture and enjoy exciting local food, which makes my holiday complete.

Norway makes me feel part of nature. It is fresh, dramatic and unspoilt, and an incredible playground for lots of exciting activities.

A holiday in Norway is a priceless adventure. I return from Norway invigorated and enriched by experiences that will make a lasting impression.


PHOTO:
ANDERS GJENGEDAL/VISITNORWAY.COM
JENS HENRIK NYBO/VISITNORWAY.COM
TERJE RAKKE/NORDIC LIFE/VISITNORWAY.COM
CH/VISITNORWAY.COM
CH/VISITNORWAY.COM

 

Brand Platform
Mission and Vision
Brand Norway is defined by four areas where it is credible, relevant and unique
Target group
Brand image
Brand strategy
Brand values
Tone of voice
Images