Brand values

Forms the basis for all communication and behaviour

 

Fresh
Freshness, healthy, clean, unspoilt, refreshing, cool, vital, alive, crisp, marine

Real
Natural, authentic, genuine, honest, unpretentious, rough

Adventurous
Surprising, curious, exciting, active, undiscovered, varied

Open-minded
Open, liberal, informal, direct, egalitarian


PHOTO:
FREDRIK SCHENHOLM/VISITNORWAY.COM
HÅVARD MYKLEBUST/VISITNORWAY.COM
CH/VISITNORWAY.COM

 

Brand Platform
Mission and Vision
Brand Norway is defined by four areas where it is credible, relevant and unique
Target group
Brand image
Brand strategy
Brand values
Tone of voice
Images