Logo size and placement in banner ads

The logo should be fixed to the right edge of the format, but with flexible height positioning. Clear space around the logo may be smaller than described on page “Logo sizes”, due to space constraints, but keep a minimum 5 px clear space around the logo.

For banner ads in landscape format, it is more important to maintain a large enough logo than to have a lot of clear space over and under it.

The minimum size for the logo with payoff is 120 px.


160 x 600 px banner



728 x 90 px banner. Logo with payoff should not be used less than 120 px in size.



336 x 280 px banner. The preferred size for the logo is 120 px.


Logo and identity

Main logo
Logo versions
Logo sizes
Logo clear space
URL element
Logo and URL placement on printed materials
URL element – Alignment and placement
Logo size and placement in banner ads
Logo in social media
Logo in video
Stand-alone logo
Stand-alone logo for third-party use
Incorrect use of logo
Colours in use
VisitNOR font
Supporting fonts
Location icon
Photo Credits
Video/Film Credits