Mission and Vision

Mission
Increase value creation and sustainability for Norwegian tourism.

 

Vision
By 2018, Norway will have a sustainable travel and tourism industry that succeeds in attracting nature-loving explorers, who seek accessible and strong experiences in spectacular nature.


Photo:
FRITHJOF FURE/VISITNORWAY.COM
SÓNIA ARREPIA PHOTOGRAPHY/VISITNORWAY.COM
CH/VISITNORWAY.COM
TERJE RAKKE/NORDIC LIFE/VISITNORWAY.COM
CH/VISITNORWAY.COM
BJØRN JØRGENSEN/VISITNORWAY.COM
PER EIDE/VISITNORWAY.COM

 

Brand Platform
Mission and Vision
Brand Norway is defined by four areas where it is credible, relevant and unique
Target group
Brand image
Brand strategy
Brand values
Tone of voice
Images