Tone of voice

The Norway brand should have a consistent and a distinctive tone-of-voice that should come across in all communication:

  • The Norway brand should have a consistent and distinctive tone of voice that should come across in all communication:
  • Be fresh and informal – with an edge or depth that engages.
  • Use copy as an opportunity to communicate the brand values, not just to describe a subject or the picture – go beyond the obvious.
  • Structure communication from the tourist perspective, not according to internal organisation or geography.


PHOTO:
CH/VISITNORWAY.COM
KRISTIN FOLSLAND OLSEN/VISITNORWAY.COM
TERJE RAKKE/NORDIC LIFE AS/VISITNORWAY.COM
CH/VISITNORWAY.COM
CH/VISITNORWAY.COM

 

Brand Platform
Mission and Vision
Brand Norway is defined by four areas where it is credible, relevant and unique
Target group
Brand image
Brand strategy
Brand values
Tone of voice
Images